Enchant came to us with a mission.

They wanted to completely redesign and modernise their existing site. They'd outgrown their existing site in HubSpot and wanted it to feel more interactive, while moving away from the cartoon-like visuals.

We immediately started ideating new visual avenues for them to go down, and quickly we aligned on a style they loved.

We designed their entire site in Figma to ensure they were happy with the content and style, before building it out in Webflow. Both the design and Webflow build were covered by the same design subscription they had with us.

Throughout the design we implemented many psychological design strategies to ensure any potential client landing would have the best chance of converting. For example, on the hero of the landing page you see below we incorporated many small things:

1. We made it much clearer what Enchant do, the preferred next action they want a user to take (booking a demo/getting in touch) and the value that's delivered to the client.
2. We added social-proof above the fold to help build trust with their potential clients.
3. We incorporated their real work in the hero to showcase their talents and expertise immediately.
4. We teased continuation of the rest of the site by clipping the logos of other clients halfway - so you can still tell what most of the logos are, but you'd instinctively scroll to see more.

We also managed the process of migrating their existing HubSpot site over to Webflow, which involved moving their entire CMS of existing content while carefully ensuring any existing links were preserved and didn't change location, so they would retain their existing SEO.

On top of that, we enhanced their existing SEO practices by complimenting it with detailed Schema scripts for each page, including as much relevant information about Enchant as possible so it can be used in search engines and quick actions.

There was also a focus on accessibility and performance to ensure that the site was usable by all, including those who rely on assistive technology and slower internet connections.

Throughout the process we kept Enchant updated with frequent Loom video updates and by sharing live links to the in-progress Figma files and Webflow site.

Enchant launched their new site in December 2024, ahead of a busy New Year.

Interested in reading about our other Webflow builds? Check out this project with Postr.